South County Health launches new logo for healthcare system

Published 06/03/2021

new logoIn line with South County Health’s recently announced two-year, multi-million-dollar construction plan that will upgrade and expand its facilities and implement additional technologies to improve patient care options, the healthcare system is rolling out a new logo as part of its rebrand.

South County Health’s President and CEO, Aaron Robinson, says the new logo reflects the healthcare system’s contemporary and enduring commitment to innovation, quality, and advanced medicine focused on the patient.

“We want healthcare consumers to recognize South County Health as what we are: an innovator; a model health system; the quality leader; and a system that focuses on the patient as Rhode Island’s Most Trusted Health Partner.”

The visual frame created by the ‘L’ and the ‘T’ was purposefully designed to underscore South County Health’s FOCUS on the patientThe visual frame created by the ‘L’ and the ‘T’ was purposefully designed to underscore South County Health’s FOCUS on the patient – on the best doctors driving the best quality with access to the best technology, in a healing and patient-centered environment. The shield speaks to the trust the health system has earned in always placing the patient first, with three elements representing quality, service, and innovation.

Robinson adds that the similar color scheme maintains South County Health’s historical palate while reflecting the contemporary healthcare being delivered by the system.

The “refresh” of the South County Health brand will affect every department and facility across the organization. The new logo was introduced to staff at a recent Employee Town Hall meeting and the public rollout will begin immediately. The healthcare system’s website – – has been redesigned with the new logo and color palette, and the new look will begin to appear on patient forms and other collaterals as soon as this week. Interior and exterior signage, including the wave crest logo affixed to the hospital tower, will soon be replaced. An interactive patient-centered app will follow later this summer.

South County Health is the only hospital in Rhode Island to have earned a Double 5-Star rating in hospital quality and patient experience from the Centers for Medicare and Medicaid Services, also achieved in in 2017, 2019, 2020, and 2021. For more than a decade, South County Hospital has also been home to more robotic surgery options than any other hospital in the state.

To learn more about South County Health’s two-year, multi-million-dollar construction plan, visit the dedicated website:

To view South County Health’s main website and to schedule services with our healthcare providers, visit